Marketing Communications
Professional Experience
MILL SPRINGS ACADEMY
2019 - Present
Director of Marketing and Communications
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Own and execute content strategy across email, social media, website, and editorial channels, ensuring consistent brand voice, tone, and visual standard across all customer-facing communications.
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Write, edit, and manage content across email, social media, website copy, blog, and print materials, tailored to distinct audiences and channel requirements, and maintain a content calendar to ensure consistent delivery across all platforms and seasonal moments.
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Collaborate with admissions, fundraising, and program teams to source insights and turn them into compelling content that supports organizational goals.
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Lead email marketing strategy including copy, segmentation, cadence, and performance testing, growing average open rates from 52% to 71%.
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Develop and execute integrated campaigns across channels, including the #SomethingBig fundraising campaign and the school's first Day of Giving, which became the highest single-day fundraising total in school history.
NOTRE DAME ACADEMY
2013 - 2019
Marketing Communications Manager
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Led content strategy across email, social media, blog, and web, growing email open rates from 50% to 61% through audience segmentation, content optimization, and performance tracking.
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Grew and managed three social media channels, more than doubling Facebook and Twitter (X) followers and launching the school's Instagram presence from scratch.
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Conceptualized and executed the #AreYouIN digital media campaign, driving increased awareness and audience participation.
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Directed the full redesign and launch of the institution's first mobile-responsive website in March 2017, improving user experience and accessibility.
FESTIVITY
2020 - 2021
Website Marketing Manager
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Successfully placed inventory on the TODAY Show's seasonal gifts list for 2012, resulting in a 45% sales increase.
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Designed and launched integrated marketing initiatives including email campaigns, flyers, and print and online ads.
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Managed social media presence across Facebook, LinkedIn, and Twitter, cultivating a consistent brand voice.
Education
2024
Georgia State University | Master of Business Administration | Concentration in Marketing
2007
University of Georgia | Bachelor of Art in Journalism
Skills & Expertise
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Technical Skills: Adobe Creative Suite, Microsoft Office Suite, Constant Contact/iContact/Survey Monkey, Google Suite, Content Management Systems, Customer Relationship Management Systems
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Certifications: Google Analytics, Hootsuite, Hubspot, Talkwalker