Marketing Communications
Professional Experience
2019 - Present
Director of Marketing and Communications
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Directed the institution's first brand guide, establishing a unified visual identity across all print and digital touchpoints.
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Developed and executed the #SomethingBig multimedia campaign using short-form video and digital storytelling, resulting in 4% fundraising growth.
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Grew email open rates from 52% to 71% through targeted, audience-tailored internal communications.
2013 - 2019
Marketing Communications Manager
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Led internal and external communications strategy, growing email open rates from 50% to 61% through audience segmentation and content optimization.
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Spearheaded the complete redesign and launch of the school's first mobile-responsive website in March 2017.
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Conceptualized the #AreYouIN digital media campaign and more than doubled Facebook and Twitter followings while launching the school's Instagram presence.
2020 - 2021
Website Marketing Manager
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Successfully placed inventory on the TODAY Show's seasonal gifts list for 2012, resulting in a 45% sales increase.
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Designed and launched integrated marketing initiatives including email campaigns, flyers, and print and online ads.
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Managed social media presence across Facebook, LinkedIn, and Twitter, cultivating a consistent brand voice.
Education
2024
Georgia State University | Master of Business Administration | Concentration in Marketing
2007
University of Georgia | Bachelor of Art in Journalism
Skills & Expertise
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Technical Skills: Adobe Creative Suite, Microsoft Office Suite, Constant Contact/iContact/Survey Monkey, Google Suite, Content Management Systems, Customer Relationship Management Systems
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Certifications: Google Analytics, Hootsuite, Hubspot, Talkwalker